Finding and funding the best opportunities in the multi-trillion-dollar alcohol & vice industries

At Top Shelf Ventures, we find, fund, and accelerate the best opportunities in broader alcoholic beverage and vice categories. Run by two industry experts, our team brings extensive industry knowledge and a passion for innovation to every partnership.

ACCELERATING PREMIUM ALCOHOL BRANDS

MAXIMIZING INVESTOR RETURNS

Founding Partners

Jason Sherman

Co-Founder

Founder and CEO of TapRm, nation’s fastest growing alcohol E-commerce marketplace (Inc 500). Former founder of ZX Ventures, ABInBev’s venture arm. Davis Polk M&A. Harvard BA and JD. Leading alcohol industry entrepreneur. Investor and advisor to multiple brands.

Noah Sanborn Friedman

Co-Founder

Seasoned vice industry investor & operator. Co-founder of the Uncharted founder/investor community. Former COO of an alcohol analytics business that processed billions in receipt-level transaction data from retailers nationwide. Early investor/advisor to multiple brands including Long Drink.

The Top Shelf Ecosystem

Top Shelf seeks brands on the cusp of explosion and accelerates our portfolio with:

Deep Distributor Network

Access to Premier Retailers

Operational Support

Market Research + Inights

Legal + Regulatory Assistance

Hiring + Access to Talent

Select Portfolio Companies

Portfolio Spotlight

Gratsi has become the market leader premium boxed wine.

Launched in 2021, the business has exploded to multiple 8 figures in revenue with tens of thousands of online subscribers and a rapidly expanding retail footprint.

Try Gratsi